This is a library of ideas of how to launch makeup-free skincare. The ideas are bucketed into campaigns. Each page runs deep with videos, stunts, launch rollouts, and Meta ads.
The menu at the top right moves between the ideas.
Women have more choices than ever. Makeup should be one more, and Erythros makes it a real choice. The Makeup Optional Index shows where it isn’t yet.
Inspired by Alicia Keys’s essay “Time to Uncover.” A manifesto film, an open casting call, and a launch day when women put down the concealer.
The biggest look in beauty is no-makeup skin, and it still takes eleven products. Erythros gets there in three.